W. Keith Campbell, Ph.D. is a nationally recognized expert on narcissism, society and generational change. His work and lectures expose the rise of narcissism – and individualism more generally – and its influence on every level of society.
I specialize in computational approaches to the study of human-computer interaction, with a primary focus on the collection, integration, and interpretation of information distributed across multiple sources and measures of individual behavior. I am especially interested in the marriage of structured and unstructured data, such as between natural language, direct behavioral measures, and longitudinal surveys. For example, prior research has leveraged user-generated text, user profile characteristics, and self-report measures of risky behavior in order to examine health-relevant decision-making on location-based dating applications. Other projects have explored the contextual determinants of music preferences on streaming platforms like Spotify and the emergence of group norms through language use on social media.
One of my utmost goals as a career scientist is to advocate for rigorous cross-functional and multidisciplinary collaboration in research practices, both in basic and applied settings.
Patrick completed his undergraduate training at the University of Dayton in 2016 with a degree in Psychology and Communication a minor in Anthropology, and a concentration in Public Relations. He then earned a Master of Arts in Psychological Sciences from Northern Arizona University in 2018 where he studied the social factors that influence disclosure of concussion symptoms for NCAA football players.
His research centers around media-based relationships, especially those that exist between celebrities and their fans. Specifically, he studies the linguistic structures people use to establish psychological closeness with distant others.
Patrick is interested in applying his work in the entertainment industry, specifically within fan engagement analytics and personal brand development. He is available for consulting opportunities.